How to Use a Voice App to Market Your Business

The coronavirus (COVID-19) pandemic is changing the way businesses engage with consumers. To thrive in the "new normal" created by the pandemic, your company may need to revamp its marketing strategy.

At Bluefin Technology Partners, we offer a unique solution to help your business improve its marketing in the new normal: voice applications. In fact, your company can deploy a custom voice app that helps you connect with your target audience, foster trust and loyalty, drive revenue growth, and more.

What Is a Voice App (and Why Does Your Business Need One)?  

A voice app offers a hands-free way for consumers to interact with your business. As such, it can deliver substantial ROI, particularly for businesses that want to provide outstanding customer experiences.

With a voice app, consumers can connect with your business via Amazon Echo, Google Home, and other smart and connected virtual assistants. To understand the value of a voice app, let's consider an example.

Your business may let customers submit orders or service requests online, over the phone, or in-person. Meanwhile, a voice app enables customers to do the same — faster and more efficiently than ever before.

Rather than pick up the phone, write an email, or visit your business in-person, a customer can use their smart and connected virtual assistant to submit an order or service request to your company. Only a few simple voice commands are required, and your company will receive the order or service request instantly.

Of course, the benefits of a voice app extend beyond customer engagement. You can also use your voice app to keep consumers up to date about new products, services, promotions, and announcements. Additionally, you can use your voice app to educate consumers about your company, its history, and its mission and ensure they know exactly what your business is all about.

Ready to Build a Voice App? Bluefin Can Help 

When it comes to creating an effective voice app, it pays to partner with an expert. With Bluefin at your side, you can receive expert guidance throughout voice app development and implementation.

Bluefin uses a proven development methodology to help businesses achieve their desired results. Thus far, our methodology has helped us deliver exceptional voice apps for startup and Fortune 500 companies alike.

We are happy to help your business build a voice app. To learn more, please contact us today.