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Redesigning Shady Tree Landscaping

The Client: Shady Tree Landscaping

Shady Tree Landscaping is a New England landscaping service company based in Massachusetts. With almost 30 years of business, they are one of the most well-respected landscape companies in all of New England. Their mission is to be the leader in outdoor maintenance by listening to their customers and delivering services that exceed their expectations.



“We chose Bluefin because of their personalized approach, clear understanding of our business goals, and their strong reputation as digital transformers. Their timeliness, constant communication, and stellar execution are some of the many reasons why they are the best in the business. The team’s work in the website redesign, SEO optimization, Content Strategy, Social Media Management, and Digital Advertising and Marketing has already help enhance our web presence and generate new leads for the business.”

— Greg Kay, President

The Problem

Shady Tree Landscaping needed a new website redesign since their last website update was over 10 years ago. Thus, Shady Tree needed to update their website with creative content and an easy to navigate site with responsive design. Additionally, they wanted the site to be mobile and tablet friendly and also accept payments on the website. Overall, they needed a new, fresh website with optimized SEO and updated meta tags to ensure their customers and potential customers could find them easily.

The Product: Redesigned Website, Marketing Relaunch, Updated SEO, Analytics Integration

The Bluefin team scoped the project with Shady Tree and identified major needs of the website and crafted personalized recommendations. Therefore, we worked in an AGILE process of creating a robust and ambitious schedule at the beginning.

With a short timeline, we created a website that was responsive and mobile, tablet, and computer friendly. Through updating content and photos, adding new services, and creating a blog, we were able to tell the impressive story of Shady Tree’s beginnings. To add a dynamic element, we also added a payment portal online where clients could pay their invoices online.

Overall, the website was completed with integration from Google Analytics and AdWords. We updated all the meta-tags; thus, the SEO was optimized. Finally, we launched the new and improved website in just over a month.

Check out the new website and read more about the process through our case study!