Want to Improve Your Marketing? Voice Apps Can Help

Marketing your business requires hard work and dedication. Your company invests significant time and resources to market its brand, products, and services — but even a comprehensive marketing strategy may miss the mark.

At Bluefin Technology Partners, we recognize the challenges associated with marketing your business. To address these challenges, we recommend the use of voice-forward applications, which may help your company transform its marketing.

How Voice Apps Power Modern Marketing

Today's consumers are engaging with brands via Amazon Echo, Google Home, and other smart and connected devices. Thanks to these devices, consumers can use voice commands to learn about brands, compare and contrast companies across an industry, and make informed purchases.

Meanwhile, your business is missing out if it relies exclusively on email blasts, SEO content, and other traditional marketing techniques to connect with consumers. If your company adds a voice app to its marketing arsenal, it may be well-equipped to deliver memorable experiences to consumers now and in the future.

Voice apps ensure consumers can use a smart device to engage with your brand anywhere an internet connection is available. You can create a voice app that highlights your brand, products, and services, so consumers can quickly discover what your business is all about. Furthermore, you can build a voice app that lets you provide consumers with the information they need, precisely when they need it.

Voice-Forward Apps and Modern Marketing: A Real World Example

To understand the value of a voice app for modern marketing, consider the Worcester Blades, a women's professional hockey team.

The Blades wanted a voice app that would provide the team with a fun, exciting way to engage with fans. To accomplish its goal, the Blades partnered with Bluefin, and we helped the team develop a one-of-a-kind Voice Skill.

Now, hockey fans can use the Blades' Voice Skill to receive game score and schedule updates. The skill also provides fans with a "Blades Bit," which includes a "Player tip of the week" and "Fun Fact" about the team and its players. Fans can even set up custom welcome and exit messages any time they use the Voice Skill.

The bottom line: the Blades Voice Skill is a win-win for both the team and its fans. For the Blades, the Voice Skill connects the team to fans at home, in the office, and many other locations. At the same time, hockey fans can use the Voice Skill to stay up to date on the Blades.

Enhance Your Marketing with a Voice App for Your Business

The Blades are using their Voice Skill to share their brand with hockey fans far and wide — and you can develop and deploy a voice app that keeps your business top of mind among consumers around the world.

Bluefin leverages an in-depth process to design and implement voice apps tailored to businesses of all sizes and across all industries. We can help your business realize the full value of voice technology and use a voice app to bolster its marketing. To learn more, please contact us online or call us today at (978) 238-0054.