The Voice Assistant and Voice Interface market for the past few years has experienced an increase in demand for high quality voice apps. Although the market as a whole is in the growth stage, the need for well designed voice apps has arrived.
Smart speakers, and devices with voice assistants such as Amazon’s Alexa or Google Assistant has boomed in the past year. If you look farther down the line, analysts predict that by 2020, up to 75% of all US households will have some sort of smart speaker in the home. There is no doubt that this market, just like the mobile phone market of the late 2000s, will see a massive influx of voice apps to support that consumer demand.
The Alexa App Store is glutted with daily briefings and trivia apps. But analyzing the usage of most apps you see that many people will use a skill once and never “touch” it again. The market is longing for valuable voice interactions that give users cause to interact with them on a regular basis.
Companies have seen three main benefits from implementing voice interactions into their apps. 1) By receiving exactly what consumers are asking, businesses are able to tailor content on other platforms to best fit the information customers are looking for. 2) Some companies have found that voice interfaces can fill needs otherwise unreached by standard interface structures and 3) they have also seen that consumers feel that voice can be much more convenient and immediate than their traditional content acquisition solutions.
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